E182: Are eCommerce Membership Programs the New Loyalty? - w/ Andy Muntean, Inveterate - At the Coalface Podcast - 29 December 2022
THE ECOMMERCE EDGE Podcast with Jason Greenwood
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The Concept of Membership, the Concept of Customer Relationship
Inveterate hostility between the two countries was not easily eradicated. We're trying to entrench aviours in such a way that this becomes part of our normal lives. And so if we look at direct-to-consumer,. we look at e-commerce, we look at retail... This could extend to media, we feel like Netflix and forth. It's like what huge nerd I am about it is that feeling of having a desire to fulfill an experience based on the amount of money you've already spent"
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