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The Positive Emotional Reward System
The positive emotion system is two separate systems. One of them sort of kicks in when you get something that you want so you know you're hungry and you eat and that feels good. The other reward system works on dopamine which is also the neurochemical tracks that opiates and cocaine and amphetamines activate for some people. If you don't have enough meaning in your life then you're more prone to addiction, he says.