The Importance of Authenticity and Criticizing Brands in Social Media and Advertising

As fighting intensifies between Israel and Hamas, Jon and Max break down the ways social media is terribly equipped for delivering news about the war, helping us process it, and recognizing people’s humanity. What’s more, the platforms have basically given up on content moderation and fact checking. The guys explore how the combination of these factors made last week the single worst breaking news experience on social media ever, and why everyone feels compelled to issue a PR statement. Are the algorithms forcing this outrage upon us or is this just the result of the unique circumstances of this conflict?

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