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#106: Accelerating Pipeline with a Unified ABM Strategy

Winning the Challenger Sale

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Transforming ABM to ABX: Enhancing Account Experiences

This chapter redefines Account-Based Marketing (ABM) as Account-Based Experiences (ABX), advocating for a collaborative approach between sales, marketing, and customer success teams. It illustrates the importance of personalized messaging and strategic alignment to drive revenue growth, emphasizing the need to enhance existing accounts while mitigating risks.

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