Some companies and you'd be surprised at sometimes like the location, the industry, the people, sometimes you go to a meeting and they're just swearing like crazy. And other places never do. I remember the family in my hometown that all the new swear words, they had the link to the rest of the country where we learned swear words from one family. So I just think it's a fascinating artifact of culture. But what I find refreshing is when people are authentic to their culture.