The CEO of the Community of Practice, Right?

The CEO is essentially defining the objectives and creating some frameworks, right? And the champions, the content create like all the people that are using these BI tools within your organization are really the drivers. But at the same time, you're not saying, hey, finance user who happens to be a power BI expert in your business unit, I'm going to change your role within the company. That's not how it rolls because finance leaders are going to be like, no, you're my go to person. You're not touching them. Yes.