Why Batman and Everything Else Is Coming to Netflix
The Town with Matthew Belloni
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Licensing Strategy and the Dominance of Netflix
This chapter explores the strategy of licensing TV shows and movies to different streaming platforms, highlighting the potential detrimental impact of exclusive licensing to Netflix. It discusses brand dilution and confusion caused by licensing DC movies and HBO shows to Netflix, and debates the credit given to Netflix for being the go-to streaming platform. Additionally, it examines how Netflix avoids the costs and challenges faced by traditional television networks and speculates on the potential success of licensing the show 'gore' on Netflix.
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