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178 - Marketing Thrives in the Dark Funnel | LIVE from B2B Sales & Marketing Exchange

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The Dark Funnel Concept

i got a 500 dollar budget to run a test. And with 500 dollars, i ran facebook ads using a clinical and ungated clinical trial that came out about our product ta say that it was objectively better. All four of them were attributed to either organic search or direct traffic. The first one out of the four, we closed one deal for 26 k,. And it closed in forty two days, instead of our normal sale cycle that was 210 days. We started really moving on on this the budgeit wash increasing. Our web site source us, forty % wind rates from s q o are outbound or blended was 13.5%.

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