UFC just made $1.1 billion in revenue, more than every other combat sports promoter combined. UFC is on ESPN, which also has become a home of boxing with top rank on there. As much as fans complain about not having any superstars, there's too many fights at this television studio for the UFC. It seems like their strategy is working pretty darn well.
You can’t be afraid to step on toes if you want to run a mixed martial arts promotion… or stomp on them. Michael Thomsen is the author of “Cage Kings: How an Unlikely Group of Moguls, Champions, and Hustlers Transformed the UFC into a $10 billion Industry”. Ricky Mulvey caught up with Thomsen to discuss: - The rise and transformation of the UFC - How president Dana White negotiates with fighters - What investors may want to know about the upcoming merger between WWE and the UFC Companies discussed: EDR, WWE Host: Ricky Mulvey Guest: Michael Thomsen Producer: Deidre Woollard Engineer: Rick Engdahl
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