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50. Insights-powered ABM | Citrix
Let’s talk ABM
What's Your Purpose for Doing ABM?
Gabrielle: Understand or shape your purpose for doing ABM. Why are you doing it? Are you growing? Are you about relationships? But what is your purpose? Because that's going to inform everything. Gabrielle, thanks so much for sharing your ABM journey with us today. All the best to you in there at Citrix.
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