If i'm a brand, like, the biggest signal me to spend in news letters are, are my competitors running there and seeing success? Or, if not, are brands that i share an audience with running there. And it's easy for me to put more dollars into that nice what do you think, is like a sign from the outside, if there is one that a brand would probably do well with news liht or advertising. We saw them one in the morning borou or similar news lettern were like, ok, they're obviously have budget. The timing makes sense. Let's go hit em up some news letters.
Welcome back to another episode of the Send & Grow podcast. This week, SparkLoop cofounder Louis Nicholls sits down with Katy Huff, ex-professional-newsletter-ad-slinger for The Hustle, turned cofounder of MadRev.
We jump straight into the details of how to sell more ads and sponsorships for your newsletter. Including:
- how important is is a media deck, really?
- how should you package your ad sales?
- what results should you be reporting to sponsors, and how?
- how did Katy approach ad sales for The Hustle?
... and much, much more.
You can find Katy over at MadRev.co and Louis at @louisnicholls_ on Twitter