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Bob Kasenchak on Music, part 1

The Informed Life

CHAPTER

The Importance of Menu Structure in Restaurants

The way that the offerings are structured in a restaurant menu is going to certainly help you find what kind of food they serve there. But it's also going to frame that food in such a way that it changes how you think about the experience of eating food, right? The most characteristic or the most indicative dishes are the ones at the top,. That's a very interesting way to organize information that we don't see and that you could not get away with in a larger environment. So menu design must be a field. Is it a thing?

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