The Importance of Menu Structure in Restaurants

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The way that the offerings are structured in a restaurant menu is going to certainly help you find what kind of food they serve there. But it's also going to frame that food in such a way that it changes how you think about the experience of eating food, right? The most characteristic or the most indicative dishes are the ones at the top,. That's a very interesting way to organize information that we don't see and that you could not get away with in a larger environment. So menu design must be a field. Is it a thing?

Bob Kasenchak is a taxonomist and information architect at Factor. Bob’s background is in music, and this conversation delves into what information architects can learn from studying music. We recorded two conversations on the subject: this one focuses on the structure of music itself, and the second covers how we can make music more findable. Look for that one in an upcoming episode.

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