Roundup: How to Market a Mobile Game Internationally - Brian Altman (Remerge)
Apptivate: App Marketing Explained
Mobile Gaming Podcast - Is There a Lot of Low Hanging Fruit?
Apptivate wants to be the gaming company in the world that is least dependent on performance marketing. We want games where there's very, very natural pull, where people are already looking for searching for engaging with that type of content. And so we do kind of, as they say, push them the way they lean. So things that people are already playing offline with their friends and just finding a way to have like cool, fun digital versions of that still appeal to those desires.
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