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The Cost of Inaction
It's hard today to estimate and to have a visibility job on that cost. The fact that people do not know what's the cost of inaction is why they're not moving. Some real estate funds for example are now only starting to think about investment they made few years ago in location prone to flood or to extreme events. There is a mobilization in the financial world around this because they start to really realize that the impact is quite messy.