Michael Berkowitz, a longtime ad tech veteran with experience at Spiny, BERT, Lotomy, and MediaMath, joins AdTechGod to share his journey from journalism to ad tech leadership. He reflects on the industry’s transformation, the growing sophistication of publishers, and how innovation has shifted from the U.S. to Europe. Michael discusses the risks publishers face in adopting new technology, the overuse of AI in marketing, and his belief that meaningful solutions, not buzzwords, will drive the next phase of growth. He also introduces Ad Aid, his concept for a more purposeful ad experience that benefits users and supports charitable causes.
Takeaways
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Michael’s unique path from journalism and PR to ad tech has given him a deep perspective on media and technology convergence.
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Many European ad tech companies are now innovating beyond their U.S. counterparts.
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Publishers face challenges in adopting new tech due to risk aversion and complex decision-making structures.
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AI’s current role in ad tech is largely overhyped; its true impact is still years away.
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The sell side remains essential to the ad tech ecosystem and deserves continued support.
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Ad Aid aims to create a more positive user experience by tying ad engagement to charitable contributions.
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Social media fatigue is helping publishers regain audience attention and rebuild trust.
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Experience in the industry remains valuable, even as age bias persists in hiring.
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The future of ad tech depends on balancing innovation with authenticity and audience respect.
Chapters
00:00 Introduction to Michael Berkowitz 01:00 From Journalism to Ad Tech
03:30 Early Days at MediaMath and BERT
05:40 Identifying Promising Tech and Market Fit
08:13 Challenges Facing Publishers
11:20 Trust, Credibility, and the State of Local News
12:19 The Reality of AI in Ad Tech
16:30 The Problem with Buzzword Marketing
18:28 Optimism for the Sell Side
21:17 Experience and Longevity in the Industry
23:45 The Ad Aid Concept
27:47 Making Ads Meaningful for Users
30:27 Closing Thoughts and Hope for the Future
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