Safety-Focused Advertising That Won

At first the effort in Oregon to legalize psilocybin seemed doomed. Then the organizers started talking to the architect behind the carefully coordinated, state-by-state campaign to legalize cannabis, an attorney by the name of Graham Boyd. His initial thought was that what worked for cannabis would never work for psychedelics. But what he found in Oregon changed his mind. Producer Damiano Marchetti investigates.

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