I'm Not Sure if It's Going Down Precipitously or Up - I'll Sing Different Tune

I would be more convinced if the number of dollars flowing in to authors was going down or up. If it's flat over the last 20 years, i like a doesn't seem to matter. There's been consolidation. I'm still thinking about 'The Last White Man' by mosin mi. It is a history of how the g o p built a disinformation and misinformation mass media machine for decades. How do those of us on the left take this understanding of what the democratic party has successfully done and use it for good? Can we compete with without becoming evil ourselves?