How Do You Build Your Brand on Amazon?

Do you think kind of Amazon's pushing more towards brands like they're just kind of making it easier if you're a brand and kind of more difficult if you're not? Just look at the accessibility of the tools you have when your brand registered versus not. And our sung last business doesn't do anything anymore. It barely does 300 to $400,000 a year, which is still good. But compared to the 3 million that it was at one point, it's a big difference.