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Rafael Lozano-Hemmer, presented by BMW
Talk Art
The Essence of a Successful Collaboration
When does a collaboration work most effectively? When there's mutual respect, I find that a lot of times I've turned down many collaborations with many companies. Collaborations that don't work are the ones where the brands want to use an artist as an interior designer or decorator. "I think that artists, especially as they get older, they need to be more and more selective"
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