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Donna Lichaw: The leader’s journey

Design Better

CHAPTER

The User's Journey, Story Mapping Products, People Love

I had been working in tech for maybe 15 years, eventually on the product side of things. I found myself often saying, what's the story here? And stories also, you know, were something that a lot of tech people were obsessed with. So yeah, that's the closest I've come to working professionally in the film industry and it sort of was a chance to marry my film background and product background.

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