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Spotify CEO Daniel Ek on the Future of Podcasts

The Colin and Samir Show

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Navigating Podcast Monetization

This chapter explores the challenges and opportunities within podcast advertising and subscription models, highlighting a growing reliance on subscriptions, particularly for platforms like Spotify. The discussion emphasizes the importance of balancing monetization with listener experience, as well as the complexities of revenue sharing among creators. Looking to the future, the chapter speculates on potential partnerships between platforms and creators, advocating for transparency and tailored content discovery to enhance audience engagement.

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