The company has built a service which encrypts, shards into three and puts it with three different custodians in three different jurisdictions. Using your government ID, you can recover your wallets in case you lost them. Now for the hardcore crypto community, which is very much opposed to any kind of custodian, that goes counter to what they believe like you should do. But there are roughly 400 million people who own crypto today and we believe the next bull run will bring in half a billion more.