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A threat actor can automate say hundreds of reviews at a time that are all different from each other. It can be used in a negative way to damage the reputation of an entity or to flood it with fraudulent reviews and drown out any legitimate feedback. We've tried this with multiple different industries, prompting chat GPT to write reviews that are geared for multiple different platforms. And it did so with pretty incredible accuracy that mimics what you would generally see on a review sharing platform.