5min chapter

Lenny's Podcast: Product | Growth | Career cover image

The art and science of pricing | Madhavan Ramanujam (Monetizing Innovation, Simon-Kucher)

Lenny's Podcast: Product | Growth | Career

CHAPTER

SaaS - Is There a Compromise Effect?

The compromise effect is the good, better best that we talked about. The next one is what we call as like, let's say, you know, pennies that they affect or how you actually frame your pricing. For instance, if I tell you a $30 per month price, it's very different from $1 per day. If you can actually showcase some kind of bargain, like AWS does this really well.

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