The Language of Branding and the Language of Content

There is no question but that when you tell 58 year olds, it's okay to think Chewbacca is amazing. We should be watching the legacy of Hal Ashby. The language around that has shifted even with my peers and I'm sure with your peers as well. And then once you start saying things like authenticity, it's all become the language of capitalism. Totally. So there is no sellout anymore if you can live with it.