Jim Boulden: Why do all creative companies have finance departments? But no financial companies have creative departmenta ha a. Isn't that kind of thing that good investors should be doing, is occasionally trying to be a bit more creatived? He says it's like the rorous waggling bees that fly off in the wrong direction to the honey fields. Thete: I'm sometimes nervous when i'm on stage that people just think it's a bit of fun. And i try and bring them back to that, no, no, seriously, millions of dollars are lost because of these sorts of errors.