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The Behavioral Design Podcast

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The Importance of Simplification in Applied Behavior Science

There's the biggest gap between your confidence and your actual knowledge. Once you're just getting started, when you have the least amount of knowledge. The second is there's this, the need to simplify, right? Simplification is in applied behavioral science, just a completely necessary evil. By the time that you get there, people sort of look at the end product and they say like, really, like we needed a behavioral science for this.

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