121. Zak Dychtwald: "Young China"
The Honest Drink
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China's Outbound Travel Wave
In 2019 pre-covid china was the largest outbound traveler in the world And it wasn't even really close not even close Not even close. The other top four spenders France, germany, uk and the united states had grown somewhere between 3 and 36 and their outbound spend which is to say they'd essentially plateaued um ch China had grown by 535 In that same decade so it's easier to double small numbers in truth and all fairness but the number you know Already larger than that of the united states and again only 10 of the population had a passport That's crazy 140 million people 10 percent doing this crazy outbound travel surge when it's expected to
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