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Birchbox: Katia Beauchamp
How I Built This with Guy Raz
The Beta Test
We gleaned that it was a smashing success. We had 200 people participate in the beta, and at that point we amassed over 1,000 people on a waitlist. And then the sample to full size conversion was really high. It was like 25% of people were purchasing full size. That didn't look secure. Was it like a square space or just something like that? No, that didn't exist. I mean your best bet was WordPress. And that's what we had - clip art type of stock images. Yeah. The two of you took PayPal. That's all we took. You spent 60, 70,000 dollars a year on an MBA. Oh, but it
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