Walmart with Tosh Hall and David Hartman
A Change of Brand
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Walmart's Branding Evolution
This chapter explores the differences between rebranding and refreshing a brand, specifically focusing on Walmart's strategic transformation. It discusses the company's challenges in connecting with modern consumers while balancing perceptions of quality and affordability. The narrative highlights Walmart's historical growth and recent rebranding efforts, emphasizing the collaborative approach of their in-house team and external consultants.
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