For the next little while, we're going to be republishing classic episodes of founders journal. i'm spending a ton of time thinking about how to evolve this show so that we can make it as good as humanly possible for the next generation of builders and acpinters. In today's classic episode, originally published on october 20 fifth 20 21, i talk about how to think start up ideas from scratch. You will need to generate lots of new ideas in the course of running a start up.