The cost of purchasing a finished rocket, completed thing, is up to 65 million dollars. No one has been able to figure out how to make electric vehicles long range and affordable in the 115 years that cars have existed. Elon musk builds his businesses from the perspective of the play creator or the chef. He has no other option for the types of things he's building.
Today, I celebrate the 50th birthday of Elon Musk by breaking the second powerful mental model that he uses to run his businesses: First Principles Thinking
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