Professor Don Moore on Decision Leadership
The Human Risk Podcast
00:00
Is There a Need to Experiment?
i'm intrigued by yo your thinking around that. There are lots of organizational processes just subject to inertia. They aren't obtimately designed, but they've just always been that way. And sometimes consumers get used to it and will punish the organization for changing its products. But i will have to acknowledge the great progress that nudge units have made in helping governments. The uk. really led the way in this. That David Cameron was a professor of psychology before he was called to downing street by david cameron too leave this office. He said if we can't make a tenfold return on the cost of running this office in a couple of years, will disband it
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