Current Trends in the U.S. Rental Market: Concessions and Cooling Growth

Rent growth cooled again in June, with U.S. asking rents rising just 2.9% year-over-year to $2,069—one of the softest showings for this time of year in recent memory. Zillow’s forecast now projects rent growth slowing even further in 2025: just 2.7% for single-family homes and a meager 1.3% for multifamily units. Meanwhile, a record 35% of rental listings are offering concessions like free rent or parking, a sign that market softness persists despite steep rent gains over the past five years. In this episode, we break down the numbers, regional differences, and what this means for landlords and renters alike

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