Understanding Contribution Margin and Profitability in Ecommerce

In this revealing episode of Ecommerce On Tap, Nathan hosts Alek from Settle, exploring the intricate balance between growth and profitability in the ecommerce space. Dive deep into discussions about contribution margins, the art of forecasting inventory, and the essentials of managing cash flows.

Alek shares candid insights, reflecting, "You want to manage cash first and foremost," highlighting the tightened access to equity capital compared to 2021. The conversation also broaches the strategic considerations for brands contemplating going public.

Whether you're an industry veteran or just starting, this episode is packed with firsthand experiences and strategies crucial for steering a successful ecommerce journey. Subscribe and stay informed about the decisions shaping the future of ecommerce.