2min chapter

This is Product Management cover image

290 - Behavioral Science is Product Management

This is Product Management

CHAPTER

Customer Research

When i was at google, we did on three years of consulting a withan gogldan arielianite. What i'm really curious about is most organizations have a wealth of history of failed products. Why are they still pursuing this approach, knowing all its limitations? It's really hard to ignore somebody who's telling you something.

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