The chapter explores MailChimp's strategic emphasis on email as a stable platform for small businesses, contrasting it with algorithmic media platforms like Substack. It delves into the decision-making process behind shutting down technologies not aligned with the core mission and the use of AI tools in communication platforms. The discussion also touches upon the evolution of email marketing strategies, the challenges of AI-generated communication for consumers, and the importance of personalized messaging for marketers.

Get the Snipd
podcast app

Unlock the knowledge in podcasts with the podcast player of the future.
App store bannerPlay store banner

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode

Save any
moment

Hear something you like? Tap your headphones to save it with AI-generated key takeaways

Share
& Export

Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode