5min chapter

The Speaking Club: Mastering the Art of Public Speaking cover image

[Insights] on Making Complex Ideas Simple, Relatable and Engaging - 237

The Speaking Club: Mastering the Art of Public Speaking

CHAPTER

Three Ingredients Colliding to Make a Message Go Viral

The three laws that gladwell suggests need to be in play to make a message go viral are the law of the few, the stickiness factor and the power of context. Here's an example of how these things working together can turn something very ordinary into something extraordinary. In april 20 20, captain sir tom more was 99 years old when he set off and achieved his goal of walking a hundred times around his 25 meter garden. He raised 32 million pounds by doing just that, walking one point five five miles.

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