Happiness: One Secret Trick From Decades Of Data
The Gist
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Mike's Media and Marketing Minute
Dylan Mulvaney is a trans woman influencer and not a comedian exactly, but a comic presence online. Bud Light partnered with her for a March Madness promotion playing off Mulvaney's persona of not having any clue about what a typical Bud Light drinker might have a clue about. Anheuser Bush has a market cap valuing all of their stock at well over $100 billion. The coverage positions that stock symbol, BUD, Bud, as in the drunk tank, New York Post, loses more than $5 billion in value.
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