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169: Running a Goal-Free Business with Stephen Shapiro

Free Time with Jenny Blake

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Is There a Goal-Free Approach to Book Marketing?

Stephen King: It's so easy as an author to get focused on sales numbers specifically, and then be disappointed or sad if the book isn't selling quite well. "I would rather sell 10 copies of the book, just 10 copies to 10 people who end up hiring me," he says. He doesn't work with traditional publishers anymore because all they care about are book sales. 'If I never sold a single copy, it probably would still serve its purpose'

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