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94 - Thomas Phillips - Buying & Exiting 16 Online Businesses
The Frankie Lee Podcast
How Many Websites Aren't Optimized for SEO?
At least 80 percent of websites we've looked at don't have any SEO. One of the key metrics for deciding whether you acquire a business is how much free cash flow am I going to get? So if one of the taps gets turned off, or two of the taps get turned off, you've still got revenue coming in that's profitable. But if you're purely reliant purely on Facebook ads, and then the trend goes away or Facebook decides to up play CPA or, you know, ban your account or some shit, that's it game over.
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