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Previous CMO Of ClassPass & Skyscanner Shares Her Growth & Brand Playbook (#123)
Marketing Against The Grain
How to Bring Two Functions Together to Build Off of Each Other
Joanna: I think the future of marketing is about great strategies coming together. There needs to be extreme clarity on what both own and why there needs to be a deep respect for each other, she says. "I pull from what product and engineering has done and I apply that across brand," Joanna adds.
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