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What technology are you looking to add to your tech stack? | Original Research

B2B Growth

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Using Video to Build Affinity

James O'Brien is the co-founder and CEO of idio, a tech company. He says video has helped him build an affinity with his audience on social platforms like tiktokand linkton. Video can be more effective than text messaging for building brand loyalty, he says. "You don't have to go alive," but if you're good at it, people will find you in your natural habitat"

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