How to Get Free Toys in Serial Boxes

P and w traveller asks, whatever happened to the free toy s that you used to get with coal cereal? It was kellogg who created the very first serial prize. Back in 19 o nine kids got a booklet titled the funny jungle land moving pictures book just by sending in two box tops. That free giveaway was too successful, so kellogg began charging a dime for the booklet. Free toys inside serial boxes became a very effective marketing strategy.