Mao: We have these certain biases that influence our thinking and our decision making. Endowment offact is one of them that kind of leads us to different, you know, outcomes then what the data would suggest. And so we need to be real about taking that information in, and we need to do a better job of it. But that's hard. It's easy, it's intuitive to listen to what our brains tell us is right,. And hard to be going, well, but the data says this, but i really want to do, anyway.

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