Measuring Success in Sales Training

This chapter explores the importance of measuring success in initial client interactions within sales training, particularly for driving revenue growth through effective Account-Based Marketing (ABM) strategies. Emphasizing the need for collaboration between sales, marketing, and customer success teams, the discussion highlights how intentional and relevant engagement on platforms like LinkedIn can lead to meaningful relationships and insights into customer challenges. The speakers advocate for a more strategic and adaptable approach to ABM, moving beyond technology reliance to foster alignment and accountability among departments.