
S2 E2 - Demand Capture vs. Demand Creation
Stacking Growth | The B2B Marketing Podcast
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How to Maximize Your Leads in the First 90 Days?
In the first 90 days of a company's life, it can be difficult to get by in these are all little kind of like kill things that you can bring into the conversation and say, hay, we're reaching the right audience. And then after that six months period is where you can go back and start figuring out how to optimize your metrics better. A, this is a bench mark, of course, so take with a grain of salt. It could be a little bit different for different stage maturity companies. But when you look at the funnel very split: organic and direct; pipe line and closed one deals.
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