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8 years of insight from building Productboard | Hubert Palan, CEO

Product with Panash

CHAPTER

The Importance of Goal Setting in Product Development

I think there are so many product organizations we work with where I can see that they don't even have a goal setting framework. So what I'm trying to say is that your company's measure on the highest level, the business metrics revenue and churn contraction expansions. And then at the very end, you have the individual engagement with features like, okay, how many people activated the feature? How many people are engaged and staying engaged over a period of time? You should absolutely measure those. But it seems like the things that make or break this framework is that you need in the middle more specific understanding of what are the and back to the jobs to be done.

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