Is That 80% of Your Promos Are Straight On?

I like, so Mark Ford back early on when he was kind of mentoring me. One of the things he told me about his approach is he does 80% that he has a very high confidence it'll work. It's just he's copying himself. So you have 80% of your promos are straight on. We know this formula works,. And then 5% of the time, you'd let me try a crazy idea and an ad or an email or something. I mean, that's a great insight for a company, right? Is get someone to do crazy off the wall stuff that you think there's a good chance that might not work. If it does work, it