The real time nature of this too, right? Like we've had for a long time kind of voice synthesis voice cloning that's been not real time. But now you can get into like having fun with fraud and having an actual conversation instead of using prerecorded kind of snippets. So this is an interesting shift. Obviously the company here is looking at watermarking solution to help identify voices that are generated using these sorts of systems. And ultimately the reality is that we're here and this technology exists.

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